Battery Smart - Demand Manager

Manager - Demand

Role :

- Developing, executing, and measuring innovative and results-focused demand programs and offline campaigns

- Proven experience in managing the creation of marketing materials

- Manage a team of field executives for lead generation and conducting direct marketing activities to promote the battery swapping concept

- Influencing and communicating product offers to customers (e-rickshaw drivers), prospects, and field executives demonstrated by excellent written (including copywriting and proofreading) and oral communication skills

- Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads

- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

- Work with other team members to develop programs that significantly increase the marketing database and overall pipeline

Requirement :

- Strong project management skills to effectively manage multiple projects with tight deadlines with superb attention to detail.

- 3-5 years of hands-on experience in lead generation, offline marketing campaigns and managing field sales teams

- Must be willing to work from field office locations

- Must be skilled in Microsoft Word and Excel