AVP - Consumer Research - New Product Development - FMCG

Job Description :

- Lead the end to end process of generating brand and consumer insights for India Business

- Understand the problems / issues of internal clients and offer them research solutions

- Designing consumer / market research requirements (both Quantitative and Qualitative) with special emphasis on matching proposed research to project and business objectives

- Involved in questionnaire designing, data collection, agency management, data analysis & findings presentation

- Managing the design and execution of primary and secondary research, internal business analysis, and market and competitor analyses to successfully guide and influence sales and marketing decision

- Handling research/analytics agencies to deliver high quality outputs

- Planning & managing the research budgets

INNOVATIONS/ NPD Project Management :

- Developing the innovation funnel through a 360 degree process 

- Conceptualization to launch, which includes: initial idea testing, concept testing, and product testing

- Lead the product innovation projects (ideation to post launch activities)

- Post launch evaluation to understand the impact of the campaign as well as rub off on sub brands to better define the master brand architecture

- Manage the NPD project in a structured manner

- Develop LTO concepts and build a 1 year pipeline

- Manage all research linked to NPD

- Manage S&OP forecasts to a product category level MOM

- Special projects like Caf- and TNT Menu Communication

Reporting to : CMO RESEARCH