Associate Director - Growth Marketing - Consumer Tech Startup

- Manage liaise with a team of marketers, content, design, tech and contact center to optimize user conversion.

- Understand market, product, and user base to define communication strategy across channels, including but not limited to website/app/social content.

- Analyze competitors and market to establish competitive plan and pricing strategy.

- Learn new markets and devise scientific ways to enter and launch in these markets.

- Work closely with the tech and product team and build a robust automation focused on engagement and Ecom conversion through website & app.

- Understand & Scale customer reviews module.

- Work closely with the contact center to understand gaps in customer satisfaction and tie them back with communication and user journey to optimize.

This role will require a high degree of internal and external stakeholder management.

- You'll be expected to take initiative and come up with creative strategies to enhance self-checkouts.

- Your key success metric will also include Visit-to-Install Ratio under a specified CAC.

Experience & Qualification

- 8+ years of experience in marketing/growth with minimum 5+ years in consumer business.

- Strong cross-functional acumen with hardcore execution centricity

- Proven experience of managing multiple projects with multiple teams

- Analytical thinker with great understanding of data and consumer behavior

- Team player with strong business ethics