Assistant Vice President - Brand - Retail Startup

AVP Brand - Retail Startup

Key Responsibilities :

- Integrate brand positioning and customer proposition in all communication and customer journey

- Campaigns to increase customer base in every part of the marketing funnel

- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies

- ROI of campaign - optimized media selection and budgets to achieve growth

- Cafe System overall targets achievement

- Research - Consumer Insights

- Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments

- Brand Awareness, Consideration, TOM. Attitudes and Barriers

- Drive additional revenue via new product launches

- Overall share of voice of brand, social media engagement and followers

- Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns.

Key Requirements :

- 10+ years of work experience in building & growing consumer brands

- Experience of working with an online commerce or a D2C brand

- Experience of driving the zero-to-one journey of a new brand is a plus

- Experience of working on brand high on imagery & customer experience is a plus

- Expert level knowledge of offline & online branding media

- Familiarity with digital & performance marketing channels, even if he/she hasn't managed it directly in the past

- A good team leader with demonstrated ability of building & leading branding, creative & social media teams

- Experience of collaborating with creative, media and advertising agencies