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ISB Executive Education | Digital Marketing & Analytics

Accelerate your digital growth

Course Snapshot
  • FeeINR 1,08,000 + GST
  • Work Experience0 - 30 Years
  • Duration12 Weeks
  • Delivery MethodOnline
  • Course Starts On10 Nov 2022
Course Detail

Program Overview
In this program you will, Learn how to align digital marketing strategies with business goals to enhance ROI. Explore how digital channels can be leveraged to optimize marketing, Gain actionable insights from industry-oriented curriculum and real-world case studies, Learn via recorded videos from renowned ISB faculty, and live online sessions with industry practitioners and Apply the principles of online advertising to real-world scenarios in a simulated environment

Who Should Attend
● Mid-level managers interested in learning integrated digital marketing strategies and best practices to boost reach, conversions, and ROI
● Marketers looking to make a comeback after a career break by learning to effectively optimize themselves
● Entrepreneurs and business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Program Highlights
● 128 Recorded videos from renowned ISB faculty
● 20 Assignments* & Quizzes
● 6+ Case Studies
● 13 Live online sessions with industry practitioners
● 10+ Discussion Boards
● 4 Simulations

Desired Candidate Profile

● Any Graduate/ Diploma holder

Course Modules

● Marketing in the Digital World
● Customer in the Digital World
● Customer Journey
● Reaching and Engaging the Customer
● Making Digital Work: Strategies for Paid Ad Campaigns
● Email, Display and Social Media Advertising
● Strategies and Evaluation: Metrics, and ROI
● Digital Strategy and Analytics
● Digital Marketing: Strategy, Planning and Execution
● Emerging Technologies for Digital Marketing