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ISB Executive Education | Business Storytelling and Executive Presence

Use the power of communication to lead effectively.

Course Snapshot

  • FeeINR 95,000 + Taxes
  • Work Experience8 - 30 Years
  • Duration2 Days
  • Delivery MethodCampus

Course Detail

Programme Overview:

In today's corporate arena, leadership is not only defined by your decision-making but also by the impact of your storytelling. The Business Storytelling & Executive Presence programme is crafted to empower you with the art of storytelling, enabling you to build connections, inspire action, and establish a leadership presence that stands out. Through this programme, you will master the art of conveying powerful messages that engage stakeholders, drive organisational change, and lead with an impact.

Programme Outcomes:

Through faculty presentations and group activities, you will learn to build a lasting executive presence through impactful storytelling:

  • Say more with less: Mastering the art of the elevator pitch - how to compress your story yet make it impactful.
  • Great ways to begin: Well begun is half done - learn some of the best ways to begin your story.
  • Structure, Structure, Structure: We all know what we want to say - learn how to structure your stories better and make them impactful
  • Articulate Your Value Proposition: It is not what we say but also how we say it that makes all the difference.
  • Data Storytelling Techniques: Learn how to weave numbers into a narrative
  • Executive Presence & Voice: Your presence makes an impression even before you speak - understand the elements of virtual presence
  • Pitching an idea/ story/ programme: Learn how to pitch a new idea/product to internal or external stakeholders.
  • Virtual Storytelling Hacks: Unlock unique ways to tell a story on Zoom.
  • Build a Bank of Stories: Expand the repertoire of your stories so that you have one ready for any situation.

Desired Candidate Profile

Is This Programme For You?

The programme has been designed to benefit both novice and experienced speakers. Senior executives and functional leaders from across industries and functions responsible for public speaking, and delivering presentations, both internally and externally will benefit from attending this programme.

Ideal candidates include:

  • Leaders
  • Directors
  • Vice Presidents
  • Startup founders
  • HR Managers
  • L&D Heads
  • R&D leads
  • Innovators
  • Brand Managers

Course Modules

Programme Curriculum

The programme has been designed to benefit both growing and experienced business executives.

  • Module 1: Why Learn Storytelling?
  • Module 2: How to Prepare Your Story Elevator Pitches
  • Module 3: Telling Stories Using Numbers and Data
  • Module 4: Great Ways to Begin a Story
  • Module 5: Build Your Own Story Bank
  • Module 6: The Story of Your Work-Group Exercise
  • Module 7: Presence, Voice Modulation, Body Language-Stories of Technology, Business, and Innovation
  • Module 8: Stories Leaders Tell-Stories, Q&A, and Feedback