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ISB Executive Education | Business Storytelling and Executive Presence

Use the power of communication to lead effectively

Course Snapshot

  • FeeINR 95,000 + Taxes
  • Work Experience8 - 30 Years
  • Duration2 Days
  • Delivery MethodCampus

Course Detail

Programme Overview:

Great storytelling is in practical terms a prerequisite for great leadership today. The greatest leaders of our time, from Steve Jobs, to Bill Gates, to Ratan Tata have all displayed extraordinary skill at owning both their personal and their business' narratives. These leaders all have one trait in common - the ability to galvanise their workforce into swift, meaningful action that delivers impactful outcomes.

A common misconception about executive presence and storytelling skills is that these are innately mysterious abilities that you are born with. The truth is that these are both eminently learnable skills that business leaders can train themselves to become better at by identifying areas of strength and weakness, and working to improve on them persistently. This intensive 2-day programme will debunk the common myths around executive presence. You will learn to acquire invaluable skills that are often misconstrued as personality traits. The programme will also show you that the critical combination of business storytelling and executive presence is key to inspiring confidence, motivating commitment, and enabling agency in others.

Programme Outcomes:

Through faculty presentations and group activities, you will learn to build a lasting executive presence through impactful storytelling:

  • Say more with less: Mastering the art of the elevator pitch - how to compress your story yet make it impactful.
  • Great ways to begin: Well begun is half done - learn some of the best ways to begin your story.
  • Structure, Structure, Structure: We all know what we want to say - learn how to structure your stories better and make them impactful
  • Articulate Your Value Proposition: It is not what we say but also how we say it that makes all the difference.
  • Data Storytelling Techniques: Learn how to weave numbers into a narrative
  • Executive Presence & Voice: Your presence makes an impression even before you speak - understand the elements of virtual presence
  • Pitching an idea/ story/ programme: Learn how to pitch a new idea/product to internal or external stakeholders.
  • Virtual Storytelling Hacks: Unlock unique ways to tell a story on Zoom.
  • Build a Bank of Stories: Expand the repertoire of your stories so that you have one ready for any situation.

Desired Candidate Profile

Is This Programme For You?

The programme has been designed to benefit both novice and experienced speakers. Senior executives and functional leaders from across industries and functions responsible for public speaking, and delivering presentations, both internally and externally will benefit from attending this programme.

Ideal candidates include:

  • Leaders
  • Directors
  • Vice Presidents
  • Startup founders
  • HR Managers
  • L&D Heads
  • R&D leads
  • Innovators
  • Brand Managers

Course Modules

Programme Curriculum

The programme has been designed to benefit both growing and experienced business executives.

  • Module 1: Why Learn Storytelling?
  • Module 2: How to Prepare Your Story Elevator Pitches
  • Module 3: Telling Stories Using Numbers and Data
  • Module 4: Great Ways to Begin a Story
  • Module 5: Build Your Own Story Bank
  • Module 6: The Story of Your Work-Group Exercise
  • Module 7: Presence, Voice Modulation, Body Language-Stories of Technology, Business, and Innovation
  • Module 8: Stories Leaders Tell-Stories, Q&A, and Feedback