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IIM Lucknow | Global Senior Leadership Programme Specialisation: Chief Marketing Officer

Driving Sales & Marketing Excellence with Business Growth

Course Snapshot

  • FeeINR 3,25,000 + GST
  • Work Experience10 - 30 Years
  • Duration6 Months
  • Delivery MethodBlended- Online

Course Detail

Programme Overview:

The Chief Marketing Officer Specialisation (CMO) Certificate of the Global Senior Leadership Programme (GSLP) from IIM Lucknow is a state-of-the-art programme carefully crafted to accelerate promising marketing leaders' career growth, launch global business initiatives, and achieve their organisation's business objectives by transitioning into the CMO role. The programme will benefit aspiring Chief Marketing Officers by equipping them with the necessary skills to define a strategy, achieve goals by overcoming obstacles, make informed decisions and actionable plans, manage performance and enable development.

Programme Outcomes:

  • Become CMO Ready
  • Immersive CXO Experiences
  • Masterclass Sessions By CXO Leaders
  • IIM Lucknow Campus Immersion
  • IIM Lucknow Executive Alumni Status
  • Network with Industry Leaders

Desired Candidate Profile

Who Is This Program For?

Existing and aspiring CXOs in Marketing roles with 10 years of work experience will get the specialisation certificate from IIM Lucknow after meeting the attendance and course evaluation criteria and can transform into New-Age CMOs.

Course Modules

  • Marketing Fundamentals: Gain an overview of key areas in marketing such as Marketing Intelligence, Research, Consumer Behaviour or Service Marketing.
  • Marketing Strategy: Learn the foundations of a marketing strategy in the context of Product, Service, Pricing, Communication or Branding. Understand the key elements of a marketing strategy based on the type of market such as Rural, Urban, B2C or B2B, Domestic or Global or Hyperlocal.
  • Social Media Marketing: Master the fundamentals of social media marketing and learn the key nuances of user engagement in different platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.
  • Executive Decision-making: Gain exposure to elements of executive decision-making such as decision-making processes, usage of marketing analytics and essentials of decision-making for different markets.
  • CMO Roles & Responsibilities: Understand the key roles & responsibilities of the CMO, such as demonstrating market leadership by innovation in Product, Service, Pricing, and Distribution. Learn to lead the service industry through communication, product differentiation, strategic thinking and a deep understanding of the competitive landscape.
  • Masterclasses