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IIM Lucknow | Executive Programme in Sales & Marketing - Batch 03

Enhance your capabilities to help you accelerate your sales & marketing career

Course Snapshot
  • FeeINR 2,00,000 + GST
  • Work Experience4 - 30 Years
  • Duration10 months
  • Delivery MethodOnline
Course Detail

Program Overview
The Executive Programme in Sales & Marketing (EPSM) from the Indian Institute of Management Lucknow (IIM Lucknow) is a comprehensive course that integrates contemporary knowledge, skills, tools and techniques in Sales and Marketing functions. It is designed to empower participants with a thorough understanding of theoretical principles as well their application to practical aspects of a business.

Who Should Attend
● Sales & marketing professionals from diverse industries (BFSI, IT, Education, Healthcare, Manufacturing, etc.) with minimum 4 years of work experience post completion of graduation.
● Senior professionals in sales & marketing looking for structured domain knowledge for managing widespread teams with diverse skillsets.

Program Highlights
● IIM Lucknow Executive Education Alumni Status
● Peer-learning & networking opportunities
● Campus immersion module of three days
● Contextually designed 10 months programme for mid-level and senior management

Desired Candidate Profile

● Bachelor's degree or equivalent (10+2+3) or Diploma (10+2+3 or 10+2+4) or 2-year master's degree or equivalent from a recognised university or institution approved by UGC/AICTE/DEC/AIU/State Government in any discipline
● Minimum 50% aggregate marks of all years in the qualifying education
● Minimum 4 years of relevant full-time* work experience post completion of qualifying education

Course Modules

● Module 1: Marketing Fundamentals
● Module 2: Go-to-market Essentials
● Module 3: Strategic Marketing in the Digital Age
● Module 4: Capstone Project