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IIM Indore | Post Graduate Certificate Programme in Product Management (Batch-12)

The programme empowers professionals with essential skills and insights to thrive in product management.

Course Snapshot

  • FeeINR 3,50,000/- + GST
  • Work Experience2 - 30 Years
  • Duration6 Months
  • Delivery MethodBlended- Online

Course Detail

Programme Overview:

The programme empowers professionals with essential skills and insights to thrive in product management. This holistic curriculum delves into strategic thinking, market dynamics, and practical development, offering comprehensive skills. Leveraging the academic excellence of IIM Indore, participants are primed for success in the ever-evolving realm of product management.

  • Transformative programme by IIM Indore and industry experts.
  • Holistic approach covering strategy, market dynamics, and practical development.
  • Leverage academic excellence for comprehensive product management skills.

Programme Objective:

The programme aims to equip participants with a comprehensive understanding of business analytics, blending technical expertise with strategic insights, to empower data-driven decision-making and innovation in modern business environments.

  • Covers the end-to-end product lifecycle, from ideation to ongoing management.
  • Participants gain theoretical insights, real-world case studies, and hands-on exercises.
  • Prepares professionals for success in product management.
  • Provides a networking platform for career advancement and professional growth.

Desired Candidate Profile

  • 2 Yrs+ Work Ex. & 50% marks in UG/PG.

Course Modules

Module 01 - Introduction to Product Management:

  • Introduction to the 5i Framework.
  • Product Life Cycle
  • Product Roles
  • Success Drivers
  • Exemplar Products
  • Basics of Consumer Research
  • Data-Driven Storytelling

Module 02 - Introduction to Market Analysis

  • Segmentation and Introduction to Positioning
  • Target Market Selection
  • Product Roles
  • Buy Build Partner
  • Prelim Business Model Canvas
  • Business Model/Plan Analysis

Module 03 - Product Ideation and Validation:

  • Concepts of Innovation
  • Innovation Capabilities and Strategies
  • Target Market Selection
  • Idea Generation and Validation
  • Concept Generation and Testing
  • Business Model/Plan Analysis
  • Intellectual Property
  • Business Model Canvas

Module 04 - Customer-Centric Product Design:

  • Buyer Personas
  • User Personas
  • Design Thinking
  • Low Fidelity Prototyping
  • UX - Design and Interaction

Module 05 - GTM Strategies:

  • GTM 101 Principles
  • Product Market Strategy
  • Brand Strategy Product Sales Strategy + Lead Generation
  • Brand Strategy
  • Product Service Strategy
  • Applications of Neuromarketing to Product Management

Module 06 - Product Engineering Fundamentals:

  • Product Engineering Strategy
  • Prototype Development
  • Testing and Validation
  • Documentation
  • Agile Product Development
  • Production Strategy
  • Product Feature Prioritization

Module 07 - Product Engineering Fundamentals:

  • An Introduction to Pricing Consumer View - Concept of Reference Price
  • Role of Costs in Pricing
  • Role of Value in Pricing
  • Strategic Goals and Pricing
  • Pricing Research
  • Price Structure
  • Psychological Pricing
  • Pricing and Customer Lifetime Value
  • Price Wars
  • Ethics in Pricing

Module 08 - Sales Strategies:

  • Tapping rural markets with new products
  • Collateral and Pre-sales
  • B2B Product Management
  • Qualitative Marketing Research
  • Influencing without authority
  • Beta Programs
  • Customer Acquisition
  • Customer Retention

Module 09 - Product Distribution and Support:

  • Product Packaging
  • Product Distribution
  • Product Launch
  • Product Certification + Product Servicing Strategies
  • Obsolescence Management
  • Discontinuation Strategy
  • Product Distribution & Support - Additional reading
  • Market Testing
  • B2B Product Management