IIM Calcutta | Executive Programme in Communication Strategies for Corporate Leaders (Batch 2)

Impactful Communication Strategies for Leadership Success.

Course Snapshot
  • FeeINR 1,85,600 + GST
  • Work Experience8 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Programme Overview
Communication is key to success in every aspect of life and ever so in a competitive business environment. As professionals progress into larger roles, strategic communication capabilities become a key influencing factor to realize their goals, objectives, vision and mission.The overall objective of the programme is to equip participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of maneuvers that can act as game changers in complex business scenarios that requires critical thinking, comprehending ever evolving mutable market scenarios and interlacing changes in organizational structures, crucial decision making, and persuasive merits in interacting with internal and external stakeholders. The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission.
This programme has not been designed as a finishing school curriculum with the typical soft skills package encompassing English speaking proficiency training and grooming etiquette. It is about the language of leaders who demonstrate through their visionary communications the strategic understanding and evaluation of firms, markets and end-users.

What you'll learn?
● Learn strategic skills in leadership communication to assume higher leadership positions
● A novel communication guidebook that can help corporate leaders operationalize their vision and mission
● Gain insights on maneuvers that can act as game changers in complex business scenarios that requires critical thinking
● Adopt a neo-classical approach to Communication Analytics
● Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
● Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
● Effectively convey your insights and recommendations to your team and organization

Who Should Attend?
Executives in leadership positions at all levels looking to improve their impact and performance through effective and impactful leadership communication

Course Schedule

● Delivery Method : Live Online Sessions through Direct to Device (D2D) Mode
● Classroom Schedule: Every Saturday 9.00 AM to 12.00 PM IST

Desired Candidate Profile

● Working managers with an experience profile of 8 years or more, who are at least graduates (10+2+3) in any discipline with 50% marks.
● Candidates would be shortlisted on the basis of assessment of background and motivation based on the application form submitted and performance in personal interview.

Course Modules

Leading with Communication Strategy: Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy.
Argumentation / Persuasion: Using the nudge factor from the domain of behavioral economics as communication converters.
Leadership Narratives – Public Speaking: Repositioning oration as a leadership skill that elicits the targeted action in low interest audience scenarios.
Presentations in Virtual Environment: Reorienting communication strategy for presentations in virtual work spaces.
Leaders as Conflict Processors – Conflict Resolution and Negotiation: Transposing communication from the area of literature to the disciplines of behavioral sciences. Cross-Cultural Business Communication: Understanding of various cultural dimensions which are active in transnational work spaces. The module will have a three-tiered learning objective to develop ethno-relativism dealing with multi-cultural stakeholders in terms of persuasion and problem-solving, leading transnational teams, designing communications for countries with diverse cultural profiles.
Leadership in Diverse Organisational Structures, Cultures and Communications: Impressing upon the participants how communication is impacted by various cognitive, emotional, organizational and socio-geo-body historic processes.
Leveraging Digital Communication for Leaders: Growth of internet and social media have paved way for more sophisticated ways to reach out to core target segments and keep them engaged. This module will cover the importance of digital communications and the advantages they have over traditional channels. Few key aspects of social media communication strategies will also be covered
Communication Analytics: Adopting a neo-classical approach in analyzing textual and visual data in the larger pool of data analytics for business investigations
Self-Branding in Transitional Scenarios: The concept of self-branding as it undergoes a paradigm shift to counter sudden, critical and unprecedented scenarios.

About IIM Calcutta
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. Over the past four decades, IIM Calcutta has blossomed into one of Asia's finest Business Schools. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities. Today, IIM Calcutta attracts the best talent in India - a melting pot of academia, industry and research. The best and brightest young men and women pursue its academic programs. The main thrust of training is to imbibe a sense of strategic outlook to management problems in the students. The emphasis, therefore, is on management as an integrated process and requires the students to develop a global view of economic, technological, cultural and political environment of the business.
IIMC has a very strong alumni base, which makes it unique among the top management institutes of the world. IIMC alumni are occupying leadership positions as corporate managers, academicians and successful entrepreneurs, worldwide. The alumni maintain a close relation with the institute, helping each other in their growth.