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ISB Online | Certificate Programme in Business Strategy

This programme helps you sharpen your strategic acumen, develop an innovative mindset, and equip you with the essential tools and knowledge to make the right decisions.

Course Snapshot

  • FeeINR 1,70,000 + Taxes
  • Work Experience10 - 30 Years
  • Duration30 Weeks
  • Delivery MethodOnline

Course Detail

Programme Overview:

Optimal business strategies are complex to formulate and execute, especially in the face of potentially disruptive innovations and discontinuous change. The ability to recognise these changes in the competitive environment and respond with effective strategies and agile business models is fundamental to the success of modern organisations. Strategic thinking and a deep understanding of business strategy will make you more effective in delivering relevant outcomes, whether you are a functional expert, team manager or business leader.

The Business Strategy programme is designed to help you sharpen your strategic acumen, develop an innovative mindset, and equip you with the essential tools and knowledge to make the right decisions towards creating an effective strategy.

This programme equips you with knowledge of fundamental economic principles that form the basis of competitive strategy. You will learn about how to formulate strategic initiatives for maximal business impact, how to discern disruptive forces in your competitive business environment, and how to respond to them with business model innovation.

Programme Highlights:

Deepen Your Learning:

  • Enhance your learning with our engaging Integrative Thinking Activities. These activities, designed to enhance your understanding, will sharpen your problem-solving skills, and broaden your strategic mindset. Participate in collaborative discussions, benchmark your reflections, and connect with a community of like-minded learners in expert-led virtual meetings.

Enhance Your Understanding:

  • Hear industry experts share their experiences and insights in our MasterClasses, carefully curated to complement the course frameworks. Interact and learn from their diverse and rich expertise during these sessions.

Strengthen Your Connect:

  • Come together to strengthen your network and build lifelong connections with your cohort in person at the ISB campus. On successful completion of the track, you will be invited for a half-day session, culminating in a valedictory on campus.
Details will be communicated ahead of the programme closure, subject to the availability of facilities.

Desired Candidate Profile

Is This Programme for You?

This 30-week transformative journey is ideal for:

  • A functional specialist aspiring for a managerial position.
  • A strategic initiative manager.
  • Managing a small team.
  • A functional head or a senior manager.
  • An entrepreneur seeking economic and strategic insights to identify growth opportunities and craft new business models.

Admission Criteria

We aim to create a diverse and balanced cohort, bringing together professionals with diverse backgrounds, experiences and perspectives. Candidates will be evaluated based on several criteria to ensure a dynamic learning environment:

  • Appropriate experience profile.
  • Evidence of professional achievement.
  • Industry and functional background.

Since English is the mode of communication for the programme, a basic proficiency in the language is a must. We operate on a rolling admissions basis and encourage early applications to secure your place for the cohort.

Course Modules

Programme Structure

Economics for Managers

Professor Shilpa Aggarwal

The course on Economics for Managers will provide you with an understanding of the basic tools of microeconomic analysis and illustrate their usefulness in managerial decision-making. You will learn about customer demand, supplier costs, pricing and output decisions, strategies from game theory for competition and interdependence, and market outcomes. In the process, you will develop the beginnings of a competitive strategy that will lead to a growing and profitable business.

Strategy Formulation:

Professor Deepak Jena

The Strategy Formulation course will give you an in-depth understanding of how to craft a winning strategy that creates and sustains competitive advantage. This course will empower you with powerful tools and frameworks to help you assess key external and internal drivers of competitive advantage. You will understand how leading companies execute their strategy through robust business models. You will also gain insights into various options available to companies for growth and how companies can choose effectively among those options.

Business model innovation

Professor Deepa Mani

This course will inspire you to assess whether your core business is being impacted by the competitive forces of the digital economy and rethink how your organisation creates, delivers, and captures value in this new economy. We begin by exploring the key elements of a business model - customer value proposition, revenue model, and key resources, values and capabilities that deliver the proposition. We then discuss the constraints incumbent leaders face in pursuing business model innovation. Next, we articulate canonical business models that characterise the digital economy - platforms, merchants, and the sharing economy. We conclude with a roadmap for such innovation and transformation.