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IIM Kashipur | Senior Management Programme (Batch 2)

Course Snapshot

  • FeeINR 2,95,000/- + GST
  • Work Experience10 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline

Course Detail

Programme Overview

The Senior Management Programme by IIM Kashipur is tailored for seasoned executives and entrepreneurs with ten years of industry experience. This comprehensive programme focuses on leadership development, covering topics like strategic thinking, innovation, communication, decision-making, and problem-solving. It equips participants with the skills needed to navigate dynamic business environments and fosters personal growth by enhancing self-awareness, emotional intelligence, and leadership style. Designed for those aspiring to leadership roles or seeking professional growth, it strengthens fundamental business management skills and exposes participants to critical organizational functions. Experienced executives can leverage this opportunity to align their strengths for optimal organizational growth.

Programme Highlights

  • 12-month advanced management development programme.
  • Campus immersion module of 3 days.
  • Unique masterclass session (Panel discussion) after every module.
  • IIM Kashipur Executive Alumni status.
  • Capstone project (On-campus immersion).

Desired Candidate Profile

Eligibility Criteria

  • Diploma (10+2+3)/Bachelor's Degree or equivalent (10+2+3 or 10+2+4)/2-year Master's Degree or its equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • 10 years of work experience- after completion of qualifying education as above.
  • Participants who fulfil the above criteria but are not working currently, are also eligible for the programme.

Admission Criteria

  • The selection will be based on candidate's profile evaluation, subject to meeting eligibility criteria.

Attendance Criteria

  • Participants are expected to attend all sessions of a given course. However, participants may take leave on account of emergencies, participation in management festivals or co-curricular activities, etc., subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading. For less than 75% attendance, a grade cut as per the norms will be applied.

Course Modules

Module 1: Fundamentals of Management

  • Organizational Behavior.
  • Business Economics.
  • Financial Statement Analysis.
  • Business and Corporate Laws.
  • Management Information Systems.
  • Operations and Supply Chain Management.


  • The New Economic Consensus: Managerial Challenges.

Module 2: Leadership: Self, Others, and Organization

  • Leadership Traits, Styles, Skills, and Situations.
  • Managing Oneself and Developing as a Leader.
  • Developing and Leading Successful Teams.
  • Consensus Building and Devising Win-Win Strategies.


  • Choosing to be a Leader: Caring to Prepare.

Module 3: Strategic Marketing

  • Consumer Behavior and Consumer Decision Journeys.
  • Marketing Mix.
  • Customer Relationship Management.
  • Creating and Sustaining Brand Equity.
  • New Product Development.
  • Managing Sales and Distribution Channels.


  • Moment Marketing: Living the Moments.
  • Competing on Customer Decision Journeys.

Module 4: Corporate Finance

  • Capital Budgeting and Capital Structure Decisions.
  • Working Capital Management.
  • Introduction to Valuation and Value Drivers.
  • Mergers, Acquisitions, and Divestitures with Financial Implications.


  • FinTech and TechFin: Disruptors or Differentiators?

Module 5: Strategic Human Resource Management

  • Hiring for High Performance.
  • Performance Management.
  • Employee Engagement.
  • Coaching and Mentoring.
  • Learning and Development.


  • Moonlighting: Boon or Bane?

Module 6: Digital Transformation

  • Digital Transformation Foundations.
  • Digital Transformation Tools.
  • Strategic Ideation Tools.
  • Strategy Maps Tools.
  • Strategic Decision Tools
  • Strategic Planning Tools.
  • Digital Transformation Tools and Technologies.
  • Industry 4.0 (The 9 Technologies Driving Industry 4.0 - Additive Manufacturing, Augmented Reality, Autonomous Robots, Big Data and Analytics, The Cloud, Cyber Security, Horizontal and Vertical System Integration, The Industrial IoT, and Simulation).
  • Web 3.0 Technologies (AI, Semantic Web, Ubiquity, and 3D Graphics).


  • India Inc. and Digital Transformation: The Digital Divide.

Module 7: Data-driven Decision-making

  • Foundations of Business Data Analytics.
  • What is Data?
  • Frameworks for Business Data Analytics.
  • Foundations of Business Data Modelling.
  • Introduction to Relational Databases.
  • Introduction to SQL.


  • Leveraging Customer Intelligence and Data.
  • Analytics for Sustainable Growth.

Module 8: Corporate Strategy Vision, Mission, and Values.

  • Business Models.
  • Strategy Formulation.
  • Industry Analysis.
  • Competitive Strategies.


  • Pipelines, Platforms, and the New Rules of Strategy.
Module 9: Leading Strategic Change Why Organization's Change? The Need and Context of Change.
  • Diagnosis, Planning, and Implementing Change Resistance to Change/Managing Resistance.


  • Caterpillar to Butterfly: India Inc.'s Transformational Stories.
Module 10: Contemporary Themes in Management Corporate Sustainability/Business and

  • Managing for Values.
  • Corporate Governance.
  • Enterprise Risk Management.
  • Design Thinking.


  • The Responsible Investing Landscape in India.

Module 11: Capstone Project (On-campus Immersion)

  • Strategy Simulation: Value Champion ( HTM-ENG?Ntt=SIMULATION).