Zyla Health - Email Marketing Specialist

Education and experience:

- Minimum 2 years of relevant experience highly required.

- Degree in marketing management, advertising, communications, or similar, Proven experience creating high-impact, unique marketing campaigns.

- Prior database management experience, preferably in a similar role.

- Familiarity with tools such as mapp, mail chimp, MoEngage, SendGrid, and clevertap.

- Excellent project management skills are specific to marketing.

- High ownership, commitment & result orientation.

- Ability to harness collaboration to produce well-crafted content, Good communication skills.

Responsibilities:

- Understanding user behavior/ preferences through market research (primary or secondary).

Understanding past campaign learnings & incorporate them into future campaigns.

- Conceptualizing marketing campaigns that address the pain points of users across B2C, B2B & B2B2C segments.

- Liasoning with copywriting & design team to ensure the creatives reflect the right comms.

- Maintaining the user database, enriching it with target segmentation & profiling.

- Executing campaigns through the platform as per timelines, Monitoring, reporting campaign metrics & improving KPIs.

Offer:

- An opportunity to build the first-ever health brand in India around the principles of trust and empathy.

- An opportunity to work in a fast-growing start-up environment on an exciting product.

- An open set-up where you can try new things.