Functional Reporting:
R&D Lead Packaging Development and Marketing - CMO
Location: Ahmedabad
Administrative Reporting: Lead Packaging Development
Role Purpose :
He/She to create a unique and signature style for the brands of Zydus Wellness through creative Packaging in-line with company Ethos and guidelines
Key Deliverables :
- He/She develop creative in-line with the brand architecture and cost-effective packaging designs.
- He/she will work to develop functional, eye-catching packaging designs that resonate with our target market and comply with respective country regulations.
- He/ She, should have a good eye for style and in-depth knowledge of packaging regulations.
- He/She should be able to analyze market trends and create product packaging that is both eye-catching and functional
Key Activities :
- Meeting with the design and marketing teams to discuss packaging specifications and budgets.
- Evaluating market trends and analyzing similar packaging designs.
- Brainstorming packaging ideas using hand sketches, verbal cues, words, and design software.
- Ensuring packaging designs accurately represent the companys brand and ethos.
- Selecting functional ideas and creating packaging mock-ups.
- Identifying suitable packaging materials and conducting feasibility studies.
- Collaborating with graphic designers and copywriters to finalize packaging text and graphics
- Completing final mock-up designs using computer modeling software.
- Presenting final designs to stakeholders and company managers.
- Should do a thorough ananlysis of consumer usage analysis
Key Interactions :
Interna : Internal Stakeholders
Nature :
- Packaging team
- Marketing team
- Consumer Insights team
External :
Nature : Designers, Vendors
Role Requirements :
Educational Qualifications : Degree from National Inst of Design
Experience (Type & Nature) : 3-5 years of experience in FMCG companies
Functional Competencies :
- Stakeholder Management
- Effective Communication
- Analytical ability, Logical thinking
Didn’t find the job appropriate? Report this Job