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01/02 Jacqueline
Talent Acquisition at Zydus Wellness Products Limited

Views:843 Applications:228 Rec. Actions:Recruiter Actions:189

Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI (7-10 yrs)

Ahmedabad/Gujarat Job Code: 887455

Title Channel Activation Manager MT / E-Com

Reporting: Head Customer Marketing

Location: Ahmedabad

Direct reports None

Key Stakeholders:

- Within Function MT Head, KAMs

- Cross Function Supply Chain Teams, Commercial team, Brand Marketing

- External Customer teams from MT / E-com accounts

Pre-requisite Requirements

Qualification: MBA Premier B School

Experience: At least 7-10 years of overall work experience (at least 2 years exposure to MT / E-Com either as a KAM or Category Manager)

Preferred Age Group: 28-35

Technical Competencies:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development

Behavioural Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities

This national role would support the planning and implementation of MT /E-com Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

The key responsibilities of this role would include:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Women-friendly workplace:

Maternity and Paternity Benefits

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