Title Channel Activation Manager MT / E-Com Reporting: Head Customer Marketing Location: Ahmedabad Direct reports None Key Stakeholders: - Within Function MT Head, KAMs - Cross Function Supply Chain Teams, Commercial team, Brand Marketing - External Customer teams from MT / E-com accounts Pre-requisite Requirements Qualification: MBA Premier B School Experience: At least 7-10 years of overall work experience (at least 2 years exposure to MT / E-Com either as a KAM or Category Manager) Preferred Age Group: 28-35 Technical Competencies: - In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution - Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development Behavioural Competencies: - Proactive, result oriented, owns the work, takes initiatives on his own - Excellent communication skills should be able to interact with multiple stakeholders - Excellent analytical, problem solving and negotiation skills Key Responsibilities This national role would support the planning and implementation of MT /E-com Channel strategy for all the Brands across the regions in line with the company's overall business strategy. The key responsibilities of this role would include: - Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands. - Make NPD launches / Share gain plans in line with Organization goals - Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness. - Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store. - Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI. - Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Ahmedabad

Gujarat

Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI 

Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI  ,Job Description for Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI  in Zydus Wellness Products Limited in  Ahmedabad Gujarat for (7-10) years of experience. Apply Now!

Job Description for Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI  in Zydus Wellness Products Limited in  Ahmedabad Gujarat for (7-10) years of experience. Apply Now!