Upgrade to Pro
Talent Acquisition at Zydus Wellness Products Limited
Views:843 Applications:228 Rec. Actions:Recruiter Actions:189
Zydus Wellness - Channel Activation Manager - Modern Trade/eCommerce - IIM/FMS/MDI/XLRI (7-10 yrs)
Title Channel Activation Manager MT / E-Com
Reporting: Head Customer Marketing
Location: Ahmedabad
Direct reports None
Key Stakeholders:
- Within Function MT Head, KAMs
- Cross Function Supply Chain Teams, Commercial team, Brand Marketing
- External Customer teams from MT / E-com accounts
Pre-requisite Requirements
Qualification: MBA Premier B School
Experience: At least 7-10 years of overall work experience (at least 2 years exposure to MT / E-Com either as a KAM or Category Manager)
Preferred Age Group: 28-35
Technical Competencies:
- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development
Behavioural Competencies:
- Proactive, result oriented, owns the work, takes initiatives on his own
- Excellent communication skills should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills
Key Responsibilities
This national role would support the planning and implementation of MT /E-com Channel strategy for all the Brands across the regions in line with the company's overall business strategy.
The key responsibilities of this role would include:
- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
- Make NPD launches / Share gain plans in line with Organization goals
- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness.
- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
