Zycus - Vice President - Global Marketing

Description :

We are looking for a Vice President - Global Marketing to lead and drive our marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement.

- You will be responsible for driving the overall marketing strategy including positioning, messaging, product

marketing, demand generation, digital marketing, analyst relationships, and customer/partner marketing.

- You will also lead the inside sales / business development team.

- This is a senior leadership and highly strategic role. You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including members of the board and agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs.

What Youll Do:

- Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution

- Build and coach a world-class marketing and Inside Sales team

- Lead all areas of global marketing spanning product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR

- Responsible for building Certinal's brand & enabling revenues across all global markets including US, EMEA, and APAC

- Drive business strategy and identify marketing strategies to accelerate revenue growth

- Drive demand-generation initiatives through strategic account-based-marketing and the inside sales

- Lead our customer/partner marketing program including overall strategy, communication planning, analysis, and optimization.

- Create and manage quarterly and annual budgets along with headcount requirements working closely with our VP of Finance and Administration.

- Partner with CEO, SVP Marketing, and HR leaders to support company's culture initiatives.

Requirements :

What Were Looking For:

- A great leader who can make a big impact and lead the growth of our business

- More than 18 years experience with at least 10+ years in a leadership role as a global marketing executive with a focus on product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR

- Experience in building & scaling early stage SAAS companies will be a definitive advantage

- 5+ years experience demand generation in SME/ mid enterprise/ enterprise SAAS segments

- Experience establishing and expanding the companys vision to out-execute competitors on thought leadership, analyst/press relations, and content/messaging.

Benefits :

Why Should You Join Us?

Recognized as a leader by Analyst. Zycus is cited as a Leader in The Forrester Wave's Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report https://www.zycus.com/

Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young (https://certinal.com/esign-legality.html)

Create an impact and transform your ideas. You will get the opportunity to lead and grow the business.

About Us :

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

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