To lead Zycus- future success, we seek to hire a Senior Vice President - Global Marketing Head to help set and adjust the strategic direction of our company and our associated marketing programs (positioning, messaging, analyst relationships, digital marketing, customer acquisition/retention, content, social media, SEO, and all customer/partner marketing). This position reports to the CEO and is accountable for achieving company objectives with regards to revenue, customer acquisition, expense management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including members of the board and agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs. What You- ll Do: - Identify marketing strategies and compelling campaigns and partnerships to accelerate revenue growth, drive traffic to our website, and increase sales pipeline, customer acquisition, and retention rates. - Identify market opportunities for growth based on customer feedback, market data, and analyst or industry leader input. - Develop KPI's and marketing reports for the executive team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals. - Lead cross-functional campaigns for product launch or demand generation and specify messaging and offers as well as desired outcomes like responses, MQL and ROI. - Identify best practices and opportunities to optimize messaging and content to maximize campaign effectiveness and share key insights with across the organization and members of the board. - Improve existing, and identify new, acquisition channels including AR/PR (Analyst Relations / Public Relations), paid search engine marketing (SEM), search engine optimization (SEO), account-based marketing (ABM), and affiliate marketing. - Leverage third party channels and data to implement online and offline programs to broaden reach and grow our customer and prospect databases. - Lead our customer/partner marketing program including overall strategy, communication planning, analysis and optimization. - Monitor CRM/MA trends and innovations across all industries including competitors to identify business opportunities. - Create and manage quarterly and annual budgets along with headcount requirements working closely with our VP of Finance and Administration. - Lead our social media strategy and expand social media presence by identifying new channels and opportunities. - Collaborate with Development and Product Marketing teams to provide input to the product roadmap in order to take advantage of market opportunities. - Lead, manage and develop direct reports and create an inspiring environment that results in improved productivity, team collaboration, creativity, and results. - Partner with CEO and HR leaders to support company's culture initiatives. Requirements What We- re Looking For: - A great leader who can make a big impact and lead Zycus distinctive work culture that is results-oriented and a great place to work. - More than 18 years- experience with at least 10+ years in a leadership role as a global marketing executive with a focus on digital marketing, customer acquisition, promotions, re-targeting and analytics. - Proven success partnering with sales teams worldwide - 5+ years- experience in corporate communications and AR/PR management (Analyst Relations/ Public Relations). - 5+ years- experience in SaaS and Cloud. - CRM/Marketing automation experience required: in-depth understanding of CRM/MA metrics and financial ROI analysis. - Demonstrated success designing, implementing and optimizing direct marketing campaigns based on customer data. - Experience establishing and expanding the company's vision to out-execute competitors on thought leadership, analyst/press relations, and content/messaging.

Maharashtra

Mumbai

Zycus - Senior Vice President - Global Marketing Head - IIM/ISB/MDI/FMS 

Zycus - Senior Vice President - Global Marketing Head - IIM/ISB/MDI/FMS  ,Job Description for Zycus - Senior Vice President - Global Marketing Head - IIM/ISB/MDI/FMS  in Zycus in  Maharashtra Mumbai for (18-20) years of experience. Apply Now!

Job Description for Zycus - Senior Vice President - Global Marketing Head - IIM/ISB/MDI/FMS  in Zycus in  Maharashtra Mumbai for (18-20) years of experience. Apply Now!