About Zycus : - Zycus headquarters was incorporated in Princeton, U.S. in 1988. Since then, we have grown everyday, and established as an organization which now is a leading global provider of complete Source-to-Pay suite of procurement performance solutions. - We develop cloud-based (SaaS) Source-to-Pay solutions for large global enterprises, and have successfully deployed about 200 solutions to over 1000 Global clients. - We are now present in India with 3 development centres at Bengaluru, Mumbai &amp; Pune and offices in the U.S., U.K., Australia and Dubai. - Know more about the Leader of Gartner's 2013, 2015 and 2017 Magic Quadrant for Strategic Sourcing Application Suites Role: Head - Digital Assets and Online Marketing Experience: 6 to 10 years- experience in digital and online marketing with hands on experience in using marketing automation and digital analytics tools - At Zycus, we are a digital powerhouse. LinkedIn ranked us as one of the top 50 advertisers in India on their platform and recently awarded us with Champion - Sales Enablement award in recognition of the fact that Zycus had the highest growth in marketing qualified leads amongst all its B2B clients in 2017 in India. We want someone to drive this growth. - We are looking for a seasoned digital marketing person who is not only comfortable driving marketing programmes on various digital platforms but also technically competent enough to understand the latest marketing automation tools and its use in driving digital marketing ROI. - The person will be a team manager and responsible for the website, top of the funnel lead generation, driving the paid digital campaigns and managing all the automation tools. The incumbent will be responsible for - Lead the entire online practice and database team for the organisation, managing a team of 5+ members - Assume complete ownership of the website in terms of all backend and technical updates, web traffic, analytics and ensure that the content is up to date and available - Evolve Team-Wide Strategy based on latest local market needs and business priorities considering current digital marketing technologies, competitive environment - Plans, develops and manages all advertising, marketing and digital campaigns - Measure and Optimize Results - Track Results on a regular basis to optimize email, display media, paid search and company websites to drive goals - Own all digital assets of the organisation (email templates, social media handles, landing pages, mobile platforms etc) along with the website, manage and maintain regular updates and changes - Responsible for planning and budgetary control of all digital marketing activities - Will be using the capabilities of existing digital marketing tools and platforms and constantly exploring other tools to keep the digital team up to date. - Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI - Work with other marketing stake holders - Product Marketing, Demand Generation, Design and Customer Marketing teams to drive digital marketing objectives REQUIREMENTS -&nbsp; - A person who is not only marketing savvy but also abreast with latest digital trends and technologies. - An MBA in marketing with 6 to 10 years- experience in digital marketing with expertise in online marketing, social media, SEO/SEM, PPC campaigns and marketing automation preferably with some experience in B2B Marketing - Knowledge includes all online channels (Display, Social, Mobile, Search, Website, and Digital Analytics) with specialized knowledge of online paid media planning and optimization and buy management - Ideally should have some exposure to mobile and video marketing - Strong expertise in web - Should have experience in handling atleast one marketing automation tool like Eloqua, Marketo, Salesforce and Pardot - Some team management experience is preferred although not mandatory - Exceptionally strong written and oral communication skills and comfort with the data and numbers - Very comfortable with everything digital, well versed with latest trends and technologies BENEFITS -&nbsp; - Come on board with the fastest growing product company - Be a part of dynamic marketing team of Zycus

Mumbai

Zycus - Head - Digital Assets & Online Marketing 

Zycus - Head - Digital Assets & Online Marketing  ,Job Description for Zycus - Head - Digital Assets & Online Marketing  in Zycus in  Mumbai for (6-10) years of experience. Apply Now!

Job Description for Zycus - Head - Digital Assets & Online Marketing  in Zycus in  Mumbai for (6-10) years of experience. Apply Now!