Zuper - Lead - PPC Specialist

Lead - PPC Specialist

About Zuper:

Zuper is the most flexible and customizable field service management platform for Field and Remote workforce management. Zuper provides industry-leading integration capabilities and is suitable for use in an on-demand work environment. Built for a global audience and available in 10 languages, Zuper allows you to manage your workforce remotely from any part of the globe. Offering best-in-class integrations with easy-to-deploy, no-code applications providing cost-effective service. Headquartered in sunny Seattle, USA, we also have a dedicated team based in Chennai. Zuper has consistently earned the G2 high-performer rating and we are a great place to work, don't take our word for it; we are officially certified as "A Great Place to Work". So what are you waiting for? Come aboard and be a part of our friendly, committed, efficient, customer-obsessed team of Zuperheroes

About the Role:

We're looking for a highly skilled and experienced Google PPC Specialist to join our growing marketing team. In this role, you will be responsible for developing and managing high-performing Google Ads campaigns to generate qualified leads and drive sales for our B2B SaaS product.

Roles and Responsibilities:

- Conduct in-depth keyword research and competitor analysis to identify the most relevant and profitable keywords for our target audience.

- Develop and manage targeted Google Ads campaigns across the Search Network, Display Network, and YouTube.

- Create compelling ad copy that resonates with our target audience and drives clicks.

- Optimize campaigns for conversions, including landing page optimization and conversion tracking.

- Monitor campaign performance metrics, analyze data, and make adjustments to improve ROI.

- Report on campaign performance to stakeholders, providing insights and recommendations.

- Stay up-to-date on the latest Google Ads features and best practices.

- Collaborate with the wider marketing team to ensure alignment with overall marketing strategy.

Preferred Qualifications:

- 5-8 years of experience in managing Google Ads campaigns for B2B SaaS companies.

- Proven track record of success in generating leads and driving sales through Google Ads.

- Strong understanding of Google Ads auction dynamics, bidding strategies, and campaign optimization techniques.

- Excellent analytical and problem-solving skills.

- Experience with conversion tracking and attribution modeling.

- Experience with landing page optimization is a plus.

- Excellent written and verbal communication skills.

Culture and Benefits:

- Wellness Coverage

- Work-Life Balance

- An incredible team of smart and supportive people

- Opportunity to wear multiple hats and juggle multiple roles

- Be rewarded with a very competitive package

- Plenty of opportunities to learn. We have a strong and diverse training program

- We may ask a lot of you, but we promise the effort will be rewarded