Zupee - Manager - Digital Marketing

Roles and Responsibilities :

- Development of digital campaigns & strategy

- Managing acquisition campaigns on Adwords, Facebook, DV360 & Programmatic

- Budget planning and target ownership

- Optimize campaign and landing page performance for CPI and CAC

- Work closely with creative and content team for campaign creation and design

- Campaign analysis, Attribution, measurement, tracking and reporting

- Conduct research on market trends, brand's audiences and competitors

- Analyse conversion funnel and optimize for opportunities

- Measure ROI and KPIs

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

Requirement:

- Degree in marketing or relevant field.

- A minimum of 5 years' experience in a digital marketing

- In-depth knowledge of Adwords, FB business, GA, Firebase, Search console, Adjust, Appsflyer, Singular, GTM & Excel

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Familiarity with web