Zort - Product Marketing Manager

About Zort:

Zort is a young company which is on a mission to make every smartphone user more productive and successful in their lives.

Currently, we are a smart SMS inbox assistant with a bunch of productivity tools around it to keep our users on top of all things important to them.

About the role:

As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be the chief advocate of our product and its benefits, both internally and externally.

Responsibilities:

- Work closely with the Product and Engineering teams and devise product, growth and content marketing strategies for our product

- Execute devised marketing strategies in collaboration with the design team, including marketing campaigns (online and offline), web content, social content, videos, blogs, etc.

- Continuously monitor, report on and optimize campaigns

- Own the marketing feedback loop and work with the product team to better the user experience

- Proactively find newer and more efficient ways of acquiring and retaining users

Basic Qualifications:

- 2-3 years of experience in a consumer marketing, performance marketing or campaign manager role

- Proficient at digital marketing tools such as Google, Facebook and Instagram ads

- Strong analytical and communication skills. Must be able to analyse marketing campaigns data and effectively communicate what it means to stakeholders

- Understanding of audience profiling, customer segmentation, customer journey identification, industry benchmarking, media planning, costing and execution

- Should be able to work in a fast paced (high risk-high rewards) environment

Preferred Qualifications:

- An MBA in Marketing

- Exposure to multiple digital marketing platforms and tools

- Ability to develop budget projections and optimize budgets

- You should have managed successful digital marketing campaigns (Facebook, Instagram, Google, Twitter, Youtube)

- Be up-to-date with the latest trends and best practices in marketing and measurement

- Effortlessly switch between "strategy" and "execution"

- Experience working at marketing agencies is a plus

- Experience executing offline marketing campaigns is a plus