Zopper - SEO Manager

SEO Manager (Individual Contributor Role)

- Research and implement SEO (search engine optimization) recommendations

- Google Schema, Micro formats, RDF Implementation

- App Optimization, App Deep Linkings, Indexing, Deferred Deep Linking

- Mobile Website Optimization Strategy with Different Optimization approaches Adaptive, Responsive

- Track, report, and analyse website analytics using Analytical tools like Google Analytics, Omniture

- Perform ongoing keyword discovery, expansion and optimization

- Research and analyze competitor rankings

- Develop and implement Off Page / link building strategy

- Google Local Places listing for local business

- Blogger Outreach Program like blogging, press releases, social media and related strategies

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code with Project Documents, Specifications & Guidelines

- Work with marketing & product teams to drive SEO in content creation and content marketing

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Familiarity with the best tools in SEO like Href, Semrush, WebCEO, keywords discovery, Smilarweb

- Working knowledge of HTML, CSS, and JavaScript development and constraints