Zopper - Manager - Social Media Marketing

Roles and Responsibilities

Job Overview:

We are seeking a talented and experienced Social Media Manager to join our marketing team. The ideal candidate will be passionate about social media, possess excellent communication skills, and have a creative mindset. The Social Media Manager will be responsible for developing and executing social media strategies across various platforms to enhance brand visibility and engagement from a B2B and a B2C lens.

Responsibilities:

Strategy Development:

- Develop and implement comprehensive social media strategies to align with marketing objectives.

- Identify the target audience and create content that resonates with them.

Organic Campaign Execution & Management:

- Plan and execute social media campaigns, contests, and promotions to drive user engagement and achieve marketing goals.

Content Creation:

- Collaborate with the design team to create visually appealing graphics and multimedia content.

Community Management:

- Foster and grow an online community by engaging with followers and responding to comments and messages

- Monitor social media channels for brand mentions and address customer inquiries or concerns.

Paid Campaign Execution & Management:

- Create and optimize paid campaigns on multiple platforms.

- Set up and manage PPC (Pay-Per-Click) campaigns, including bid management and budget allocation.

- Monitor and adjust campaign performance based on key performance indicators (KPIs).

Budget Management:

- Manage and allocate budget effectively to maximize ROI.

- Monitor spending and adjust bids to achieve cost per acquisition (CPA) goals.

Platform Management:

- Manage and optimize social media accounts on platforms such as LinkedIn, Facebook, Instagram, Twitter, and others.

- Stay up-to-date with platform algorithms, features, and best practices.

Analytics and Reporting:

- Monitor key performance indicators (KPIs) and provide regular performance reports.

- Analyze data to identify trends, track campaign success, and make data-driven recommendations for improvement.

Collaboration:

- Coordinate with other departments, such as PR, Product Marketing, and customer service, to ensure consistent messaging across all channels.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience as a Social Media Manager or similar role.

- Strong knowledge of social media platforms, trends, and best practices.

- Experience with paid social advertising.

- Strong analytical and quantitative skills.

- Experience with analytics tools such as Google Analytics.

- Excellent writing, editing, communication and presentation skills.

- Proficient in social media management tools and analytics.

- Creative thinking and problem-solving skills.

- Ability to work independently and as part of a team.

- 5 to 8 years of experience

Additional Skills (preferred):

- Graphic design and multimedia skills.

- Knowledge of SEO principles.