Zoomcar.com - Social Media Head - Marketing & Content

Head of Social Media & Content - Sr. Manager/Associate Director Level (5 to 7 years of experience)

About the role:

Lead a team of social media manager, content and copy writers and manage the social media agency. This role will lead the social media and content strategy and efforts at Zoomcar and will directory work with the CMO.

The incumbent will manage stakeholders across digital marketing, brand, product, business and alliances.- If you are an idea person and just eat, sleep and breathe social media then you should certainly meet us-

Job Description:

Social Media centric Responsibilities :-

- Create Zoomcar's social media strategy across platforms like Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, LinkedIn and Wordpress blog with inputs from both internal and external stakeholders

- Plan social media campaigns (communications, contests etc.) in line with the strategy, organizational objectives and budget allocations

- Manage social media campaigns and day to day activities across all Social media platforms

- Create and maintain an exhaustive Social media calendar

- Lead dynamic content and video strategy and create and manage the content calendar.

- Blogger outreach: Manage a blogger outreach program which will be used for creation of content for Zoomcar blog

- Detailed Reporting and Monitoring of Social media performance across platforms

- Weekly performance reporting of all Social media platforms

- Develop benchmark metrics to evaluate social media campaigns and report on campaign effectiveness

- Monitor Social media trends and activities of main competitors

Content Based Responsibilities :-

- Managing the content for Zoomcar blog to ensure that the blog gets highly shareable content and also ranks in terms of organic traffic

- Copywriting for Offline communication across different cities with Zoomcar operations. Needs to maintain a cordial relationship with City marketing managers to understand their requirements so that the same can be incorporated in the creatives

- Needs to know effective copywriting in different styles viz. blogs, twitter, Facebook etc. Knowledge of writing for Search Engine Optimization is an added advantage

- Good command over grammar, punctuation and language

- Needs to have flair to understand Zoomcar's products and services and so that the same can be presented in a lucid manner across online and offline creatives

Requirements:

- 5-7 years of experience in managing social media and content (Preferably from E-commerce or start-up background)

- MBA or post-graduation in communications/advertising will be an advantage

- Strong creative writing skills with command on grammar

- Exuberant communication skills - both written and verbal

- Proven track record of strategizing and executing on content plans

- Analytics and number driven with good excel skills

- Hands-on knowledge of various social media reporting tools like - Meltwater, lexis nexis, Brandwatch will be an added advantage

- Creative, pro-active, team player and ability to multitask

- Can work with senior management in a cross functional team setting across geographies