Zoomcar.com - Community Manager

Role Summary :

- Setting Brand Engagement Objectives and Strategy

- Creative Development and Appreciation

- Content Design and Strategy

- Measure & analyse to establish ROI

Responsibilities :

- Curate relevant content to reach the company's ideal customers.

- Create, curate, and manage all published content (images, video and written).

- Monitor, listen and respond to users in a Social way while cultivating leads and sales.

- Conduct online advocacy and open stream for cross-promotions.

- Develop and expand community and/or blogger outreach efforts.

- Oversee design (ie: Facebook, ads, landing pages, Twitter profile and blog).

- Design, create and manage promotions and social ad campaigns.

- Compile report for management showing results (ROI).

- Become an advocate for Zoomcar in social media spaces, engaging in dialogues and answering questions where appropriate.

- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.

- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.

- Monitor trends in social media tools, applications, channels, design and strategy.

- Identify threats and opportunities in user generated content surrounding the business.

- Report notable threats to appropriate management.

- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications :

- 4-6 years of experience in social media marketing building communities and managing content

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

- Demonstrates creativity and documented immersion in social media.

- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

- Maintains excellent writing and language skills.

- Enjoys a working knowledge of the blogging ecosystem relevant to Zoomcar.

- Displays ability to effectively communicate information and ideas in written and video format.

- Exceeds at building and maintaining sales relationships, online and off.

- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

- Makes evident good technical understanding and can pick up new tools quickly.

- Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of - Search and Social.

- Possesses functional knowledge and/or personal experience with WordPress.

- Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.