Zoomcar.com - Assistant Manager/Manager - Search Engine Marketing

About Zoomcar :

ZoomCar is a Self-Drive car rental service which allows you to rent cars by the hour, day, week, or month. We have a wide variety of cars and many locations, in fact you can find us in your neighborhood. Basically, we save you the cost and hassle of owning a car while giving you all the good parts: convenience, mobility, and independence.

ZoomCar officially hit the roads of India in February 2013 with 7 cars at a single location in Bangalore. At present, we have ever increasing fleet of vehicles across more than 100 locations in Bangalore, NCR, Pune, Mumbai and Chennai. We offer more than 10 models covering hatchbacks, sedans, SUVs and luxury cars.

Job Description Format :

Position: Assistant Manager/ Manager - Search Engine Marketing

Level Of the Position : L2 / L3

Experience in years : 2 +

Department/Business : Marketing

Location : Bangalore

Reporting to : Director - Digital Marketing

Educational Qualifications : Any Graduate

Key Responsibilities :

- Responsible for driving revenue and ROI on PPC channels.

Areas of Responsibility :

- Identifying and implementing strategies for increasing transactions through PPC channels

- Managing Ad Campaigns on Google Adwords, Yahoo Bing, MSN, etc.

- Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend

- Develop and implement bid optimization framework and implement simple SQL based or advanced machine learning based algorithms

- Find opportunities to leverage data mining techniques to drive ROI of ad spend

- Use web analytics tool to identify marketing opportunities

- Manage relationships with marketing channel and drive them for actionable insights

- Overall MIS Reporting

Desired Skills / Experience:

Educational Qualification : Any Graduate or equivalent degree in quantitative field

Relevant Experience:

- Business Analytics, Marketing Analytics

- Knowledge and experience in PPC for at least 3 years is a must

Competencies Required :

Functional Competencies:

- Advanced skills in Excel

- Hands on and high familiarity with SQL

- Knowledge of powerpoint and slide building

Behavioural Competencies :

- Communication Skills written and verbal

- Team player

- Positive attitude and flexibility

- Critical thinking and constructive debating