Zoomcar.com - Assistant Manager - Digital Marketing

Position :

- The person will be working in the marketing team and will be responsible for managing performance marketing for Facebook channel.

- He will be responsible for managing spends and campaigns on Facebook; Analyzing the results and finding ways to optimize the spends to maximize sessions/conversions.

Department/Business : Digital Marketing

Location: Bangalore

Key Responsibilities:

- Ability to single-handedly manage and scale Facebook campaigns (inc. Instagram), for both B2C and B2B; experiment based approach to optimizing, scaling and learning

- Analytical skills required to optimize campaigns and drive better conversions, focusing more on new customer acquisition

- Excellent understanding of structuring in all the areas from campaign objectives to targeting in adsets and communication

- Managing external agencies through regular communications and meetings

- Writing copies for the campaigns; aligning with the creative team to deliver the right messaging on the content

- Ownership: Able to own the key tasks and responsibilities

Desired Skills / Experience :

- Good hands on knowledge of SQL and Excel

- Knowledge of tools like Google Analytics, Appsflyer, Segment etc. will be an added advantage