Zoomcar - Director/Senior Director - Guest Category Head - IIM/ISB/MDI/FMS

Position: Director / Senior Director - Guest Category Head

Experience : 10+ Years

Location : Bangalore

Qualification : Btech + MBA ( Tier 1)

Role and Responsibilities: -

- Managing Guest Category dynamically for the carsharing marketplace business

- Responsible for topline and revenue across the platform.

- Increase profitability across the platform

- Responsible for acquiring new Guests and retaining existing Guests

- Lead a team member and key stakeholders span across - Product, Engineering, Data science, Performance marketing, CRM, Brand, Business Analytics, Alliances, Pricing and growth product

- Provide strategic and operational direction to the stakeholders to maximize revenue and meet corporate objectives

- Use extensive data analytics to identify growth areas both strategic and real-time

- Lead analytical team

- Display thought and people leadership

Desired Skills: -

- 10+ years of experience in strategy and growth function

- Strategic and tactical experience in scaling start-ups through multiple phases of growth

- Ability to work cross-functionally and build / manage partnerships both internally and externally

- Highly analytical - showcased by Top Tier IIT, IIM combination.

- Clear history of being deeply data driven in daily actions.

- Obsessed about traffic growth - clear examples of having created new channels for traffic growth, inflected traffic trajectory

- Past history of working in performance marketing fields will be added advantage

- Will have clear track record of using product, tech, marketing reach online or offline.

- Sharp focus on customer behavior & ability to win over customer segments

- Obsess about customer insight. Generate insight using primary & secondary data.

- Sharp understanding of competitive analysis, product positioning, deep thinking on how to name, set objectives and metrics, strategize and launch campaigns.

Background :-

- Growth Marketing and strategy at E-commerce and Consumer Internet startups/growth hacking expertise.

- Should have deep e-commerce growth experience

- 10-12 years of experience in any eCommerce firm as a Marketing Head/Growth Head

- Ideal person should have a good mix of tech and marketing and should be entrepreneurial having dabbled with various things to make e-commerce business grow