Strategic - Develop, execute, and optimize cutting-edge media campaigns from conception to launch - Review client briefs received & decoded by Associate Managers and Sr. Executives Communication & Coordination - Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship, understand client's strategic / growth plans and identify upsell opportunities - Daily communication with clients to provide updates and collect feedback - Ensure timely and prompt action (by the team) basis client feedback - Ensure timely and proactive response to client emails (by self and by team) - Review accuracy and completeness of information to be shared with account management teams - Coordinate with account management teams to ensure timely, accurate and complete delivery of client work Account Management & Execution - Brainstorm with relevant teams for client pitches and execution of briefs - Forecast, plan, and work towards achieving account growth objectives - Analysing, undertaking relevant research and interpreting data - Ensure ads are creative and displayed appropriately - Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions based on performance targets and client objectives. - Provide ongoing actionable insights into campaign performance - Define, measure, and evaluate relevant paid media KPIs - Oversee and manage overall paid media budget - Conduct in-depth keyword and website research, ad grouping and audience targeting - Build out media buys for various ad platforms and oversee the day-to-day execution of paid media - Vendor management for outsourced work - Review & vet presentations created (by the team) for client meetings, internal management meetings and case studies - Pitch new concepts to existing clients, based on specifically identified needs of the client - Ensure accurate referencing and industry benchmarking by the team. Maintain knowledge of industry best practices and new technologies - Industry benchmarking basis the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same - Work cross-departmentally to align campaign strategies and goals across the organization - Monitor costs and return on investment (ROI) Reports - Ensure timely collection of data and inputs for the purpose of report creation - Review reports created for social media and brand analysis Finance - Produce financial and media plans and forecasts along with the AM team when needed - Raise all financial paperwork to clients and review those raised by vendors - Calculate BCMA/Margins accurately - Review all financial trackers and update the Associate Account Director on the same. Provide necessary inputs and course correction where required. Ensure their creation at the pre-defined frequency Team - Organize weekly team meetings to track work progress and provide feedback to the team as a whole - Organize regular one-on-one discussion (with team members) to provide and collect individual feedback - Hire capable, independent resources that can understand, communicate and execute client briefs accurately - Create a team culture of research and self-development - Build more capable teams by mentoring and guiding them to find solutions proactively - on the client-side as well as internally - Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

Delhi NCR

Gurgaon/Gurugram

Zoo Media - Media Manager 

Zoo Media - Media Manager  ,Job Description for Zoo Media - Media Manager  in ZooMedia in  Delhi NCR Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for Zoo Media - Media Manager  in ZooMedia in  Delhi NCR Gurgaon/Gurugram for (4-6) years of experience. Apply Now!