Posted By
Posted in
Sales & Marketing
Job Code
301137
You will play an active role in executing and managing our Digital campaigns, including but not limited to keyword research & analysis, creation of compelling ad copies, competitive analysis, PPC campaign build outs and campaign management. The ideal candidate should have a proven track record of having successfully managed multiple PPC campaigns for e-commerce or consumer apps
Key Responsibilities:
Generate leads on Website and Mobile App.
Should have network in agency doing CPL Campaigns
Drive high quality and high volume app installs across Android, iOS and Windows Phone apps via multiple acquisition channels
Develop strategies that increase app downloads, in-app engagement and conversion
Defining success metrics (KPIs) and reporting needs for campaigns (pre & post)
Perform Keywords Research & Analysis, Website Analysis and Competitor analysis to generate various lists of targeted keywords for campaigns
Generate relevant creative ad copies including text ads, site links and content for display ads and native ads on mobile
Basic optimizations using negative keywords and bid modifications for optimal budget utilization
Competition trend mapping - Identify product opportunities through competitive research and testing
Professional Skills and Qualifications:
1-2 years in digital media planning and execution in an advertising / media agency or an e-commerce company focused on mobile
Proven capability of driving large scale mobile customer acquisition through digital marketing
Experience of creating and managing PPC campaigns for ecommerce companies and PPC search marketing
Should have a basic understanding of conversion tracking and analytics
Knowledge of website analysis using different analytics tools including Google Analytics
Proficient with various tools such as keyword tool, traffic estimator etc.
Work effectively in teams in a challenging start-up setup to meet marketing objectives
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Salary Range: 6-8 LPA
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Posted By
Posted in
Sales & Marketing
Job Code
301137