Zonka Technologies - Head - Marketing

Head of Marketing

Job Role :

- Formulate, plan and execute marketing strategies for new and existing services in new global markets including Australia, Europe, North America, and Asia Pacific

- Ideate innovative ways of marketing to expand the company's business

- Ensure the brand message is strong and consistent across all channels and marketing efforts

- Guide day-to-day activities of the marketing team, outbound lead generation team, and digital marketing team

- Ensure lead generation targets are met and aligned with sales and project teams

- Strengthen both Inbound and Outbound lead generation channels

- Ensure that the website, promotional activities, whitepapers, video content, and marketing B2B campaign strategies are up with the latest trends

- Plan engagement opportunities for different channels, covering content-centric engagements (articles/blogs/whitepapers, etc.), digital events (such as webinars, podcasts, or others), paid campaigns, influencer marketing, and more.

- Prepare and lead the annual events plan for all key markets, direct and coordinate all pre-event and post-event activities

- Maintain and develop marketing collateral for sales teams

- Report on the effectiveness of marketing campaigns using pre-determined KPIs

- Track KPIs on all channels including Google Analytics, Hubspot, Ad platforms, Outbound, etc.

Must-Have Skills :

- 7+ years of experience in marketing head role with IT Service Companies

- Successful track record in strategic planning role and creating marketing campaigns

- Experience in brand building, PR, and brand positioning

- Expertise in demand/lead generation, B2B campaigns, online marketing

- Expertise in offline marketing, events, and international expansion

- Experience with Hubspot or similar tools, CRMs, Google Ads, LinkedIn Ads

- Hands-on experience in MarTech, Paid Campaigns and Marketing Campaigns

- Experience with social media marketing, SEO, content marketing, and Digital Marketing

- Strong interpersonal skills, including the ability to convey and relate ideas to others

- Excellent leadership, communication, and decision-making skills