Zonal Trade Marketing Manager - FMCG

- Responsible for increasing the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market basis the BDP framework.

- Bring innovation to marketing activations, merchandising and field marketing activities in the zone .

- Translate National brand strategy into relevant zonal activation, setting and overseeing brand / portfolio promotion strategies resulting in enhanced measurable market effectiveness.

- Liaise with the Regional Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.

- Lead and execute new product development and launching strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.