Zonal Sales Manager - Snacks Industry

The roles and responsibilities of a Sales Manager for the snacks vertical:

Years of experience: 15+ years' experience with 3 years' experience as a Zonal Manager

1. Setting sales targets and objectives: The sales manager is responsible for establishing sales targets and objectives for the snacks vertically in line with the overall company goals. This includes setting revenue targets, market share objectives, and customer acquisition goals.

2. Developing and implementing sales strategies: sales manager must develop effective sales strategies to achieve the established targets. This includes identifying target markets, defining pricing strategies, and creating promotional campaigns to increase brand awareness and sales.

3. Coverage consolidation and expansion: sales Manager to make yearly plans and ensure achievement of same.

4. Infrastructure development planning and execution

5. Finalizing approaching to improve and consolidate coverage system and process - Sehyog and SFA 100% utilization.

6. Managing the sales team: sales manager is accountable for recruiting, training, and managing the sales team. This involves setting performance targets and evaluating sales performance, providing coaching and mentoring, and ensuring the team has the necessary resources and support to succeed. Deployment planning ensure 95 to 98 % deployment any given time, felicitation to JC.

7. Monitoring market trends and competitor activities: It is the sales manager's responsibility to stay updated on market trends, customer preferences, and competitor activities. This includes analyzing data and feedback to identify opportunities and potential threats to the snacks vertical's sales strategy.

8. Building and maintaining customer relationships: The sales manager needs to establish strong relationships with key Wholesalers and customers. This involves understanding their needs, addressing any concerns or issues, and working collaboratively to meet their requirements.

9. Collaborating with other departments: The sales manager must collaborate with other departments, such as marketing, product development, and operations, to ensure alignment and support for the snacks vertical. This includes providing input on product development, coordinating promotional activities, and ensuring smooth order fulfillment and delivery.

10. Analyzing sales data and reporting: he sales manager should analyze sales data to monitor performance, identify trends, and make informed business decisions. Often responsible for preparing and presenting sales reports to management, highlighting achievements, challenges, and recommendations.

11. Providing market feedback and insights: Sales manager plays a crucial role in providing market feedback and insights to the organization. This includes sharing customer feedback, market trends, and competitor activities with relevant stakeholders to inform decision-making, product improvements, and strategic planning.

12. Budgeting and forecasting: The sales manager is involved in budgeting and forecasting processes, providing input on sales projections, expenses, and resource allocation for the snacks vertical. he is responsible for managing the sales budget and ensuring effective resource utilization.

13. Meeting sales goals and targets: Ultimately, the sales manager is accountable for meeting or exceeding sales goals and targets for the snacks vertical. This involves implementing effective sales strategies, monitoring performance, making adjustments as needed, and taking proactive measures to achieve desired results.

Qualifications MBA - Sales & Marketing

Experience : 15+ Years in Sales & Marketing preferably in Food-Snacks/Namkeen.