Zonal Sales Manager - FMCG

- Develop and ensure implementation of sales strategies to deliver annual volume objectives of the region within budgeted costs

- Deliver sales volume, product mix, and gross / net margins by keeping track of supply and demand, changing trends, economic indicators, and competitor's activities.

- Assist the RMM / GM in choosing right pricing, rebate strategy to make maximum impact in the market

- Drive sales operational requirements & reporting; following up on results versus targets.

- Work closely with dealers and distributors and assist them to promote the company's products.

- Monitor sales development for On and Off premise channels, coach the team to maintain focus on both the channels

- Coordinate with F&A team for timely finalization of cost cards

- Responsible for timely renewals of labels / licenses and new brand registrations

- Manage backend supply chains to ensure timely delivery of products within permit validity

- Ensure state teams are constantly educated in code of conduct, local laws, product portfolio, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contract

- Actively undertake account management and development of existing customer base

- Drive sales development initiatives like Visibility programs, Distribution expansion and efficiency building programs. In addition, help the immediate manager in designing / recommending market development initiatives basis competitor activities and market intelligence.

- Ensure receivables are within agreed company norms, Credit Control is implemented while planning sales for the month and beyond.

- Drive sales automation programs and data analysis using latest IT tools for superior results

- Manage performance evaluation and appraisals for sales representatives.

- Develop behavioral and disciplinary standards for employees.

- Develop safe, positive and achievement-oriented working environment