Zonal Sales Manage/Regional Manager - FMCG - IIM/ISB/MDI/FMS

Zonal Sales Manage/ MNC / FMCG

Regional Manager/ MNC / FMCG

Zonal Sales Management

- Channel Management ~ Team Management ~ Category Development ~ BTL execution

- Demand Planning ~ Strategic Planning ~ Stakeholder Alignment ~ Bridge Plan Development

- Budget Management ~ Trade Expenditure Management ~ Sales SOP Development & Deployment

- Sales IT Deployment

Looking for candidates with :

1. FMCG experience

2. Full time MBA preferred

3. Presently handling multiple states/ multiple regions/ zones

- A&P management and ensuring effective allocation and utilization of marketing funds in line with overall business unit strategy including regular tracking of A&P spent aligned with budget plan.

- Develop comprehensive Route to Market Plans for launch/re-launch of brands

- Manage business integration process for new clients to ensure smooth client integration

- Manage 3rd Party advertising & promotion agencies to execute Marketing plans

- Work closely with Account Managers and Channel Managers to ensure achievement of desired distribution & visibility objectives & speed to shelf

- Manage order forecast accuracy and ensure inventory management objectives are met. Includes driving efficiencies in market hygiene and obsolescence.

- Do trade visits to understand Market dynamics, gaps & opportunities

- To lead the sales team to ensure top class implementation of key promotional activities

- Prepare monthly reports and business reviews for clients, Involve in competitive monitoring and market analysis

- Liaise with various suppliers to coordinate promotional material deliveries

- Take necessary actions to resolve clients- operational issues/ service complaints

- Build productive relationships with the suppliers and customers and act as a company representative to communicate all other necessary issues to client's management team

Leadership responsibilities :

- Line manage and ensure Client Managers and Channel Managers meet the goals and key responsibilities assigned

- Impart coaching & on job training to team

- Drive self-learning and improvement of team in the area of client management and behaviors to achieve goals

- Conduct competency based interviews, recruit & build desired team of Executives

Functional skills and knowledge :

- Marketing/Product management experience in FMCG, either in food or non - food products (preferably both)

- Demonstrate strong client management and communication skills; experience of working with Clients is very helpful

- Knowledge of Marketing and Sales, and experience of working in both

- Understanding of Channel, Category and Consumers, and how to market and sell products across these

- Knowledge of and experience with demand planning (knowledge of inventory management is great)

- Extensive experience of managing multi-functional teams to set, agree and achieve targets over a 12 month time frame

- Experience of trade marketing and developing and managing trade marketing campaigns

- Demonstrate fluency in English, both written and spoken

Education : MBA preferably from a Premier B School