Zonal Marketing Manager - Life Insurance

Our Client is a well established Life Insurance Company. Established in 2011, the company is part of India's leading diversified financial services organization.

The role would be directly responsible for providing marketing support & sales enabler tools to a specific Channel and Zone and impact the business results

Key Responsibilities :

- To support Business in zonal marketing initiatives & brand building

- To develop segmented marketing solutions BTL for recruitment & sales lead generation initiatives

- To manage marketing communication as per the channel SPOC

- To manage overall marketing support - collaterals, tools

- To leverage regional & Zonal opportunities by working closely with regional & zonal heads.

- To visit branches/partner office to provide marketing inputs & gain insights on business.

- To keep track of business and competition movement.

Key Performance Indicators :

- Zone /Channel APE & Recruitment Target Achievement - 100%

- Min 2 BTL Activity per Month for Lead Generation- Support

- Zero Variance on Planned Marketing Activity Budget v/s Actuals

- 100% Compliance adherence for laid Processes for Marketing function

Job Requirements Qualifications: Graduate/ MBA Preferred

Base Skills: Understanding of Insurance, insurance products, processes & systems

Functional Competencies:

- Project Management

- Digital Marketing and channel marketing

- Business Communication

. Behavioral Competencies

- Customer Centricity

- Collaboration

- Execution Excellence

Key Interactions:

Internal:

Legal/ L&D/Finance/ Products: Regular collaboration with Legal & Compliance / Finance / Training and Development /Actuary & Products & other functions like Brand Team for execution of marketing initiatives

Responsible for Collaboration with sales and Channel Heads for understanding of requirements and support

External:

Industry: Regular interaction with Industry people to identify the competition marketing initiative for bench marking