Zonal Marketing Manager - BFSI - IIM/FMS/MDI/XLRI

Zonal Marketing manager

Roles & Responsibilities :

- Product & Business Marketing for key segments of the Bank, Retail Branch Banking, Affluent, NRI, B2C and B2B segments.

- Drive Marketing for key customers in Retail Branch Banking.

- Drive Marketing for key customer programs in the affluent segments - YES First and Ultra HNI Wealth Management Program

- Drive Marketing for the NRI segment

- Plan and strategize product, program and proposition launches to drive business development in the key segments

- Channel Marketing & Engagement.

- Customer Lifecycle Management for key product and programs.

- Plan and conduct marketing events through active engagement with the regional and zonal leadership.

Expertise & Experience :

- Post-Graduate or MBA from a recognized university/premium business schools preferably in Marketing.

- 15-17 years of proven marketing experience, preferably in Banking sector

- Hands on experience in driving BTL strategy

- Extensive experience in HNI segment marketing

- Experience in Product marketing including BTL strategy, product positioning

- Knowledge and understanding of the HNI market.

- Designing and delivering of marketing campaigns, in both B2C and B2B environments, collaborating with creative agencies.