Posted By
Posted in
Sales & Marketing
Job Code
734161
We are looking for ZSM - Mumbai for one of the consumer durable company.
Location: Mumbai (Andheri)
Job Description:
1. Business Development and Sales - Plan and oversee the execution of the zonal sales efforts, contributing to organizational revenue and growth targets.
- Identify and provide inputs to regional sales head on potential growth areas in the zone.
- Formulate development of a roadmap and strategic initiatives for the assigned zone.
- Maintain awareness of market trends including customer preferences, competitive action, new product introductions, etc. in their zone
2. Business Planning - Formulate sales and business plans for the zone aligned to the overall regional sales plans
- Formulate the annual business & operating plan for the zone in line with the overall annual retail business plan of the region and the company.
- Ensure alignment of strategic focus with zonal KAM team.
- Develop zonal level sales forecast and budgets and cascade the same by dealers.
- Accountable for the development of area and territory sales plans based on dealer last year performance & growth aspirations for current year.
- Communicate the targets to dealers.
- Monitor and track achievement of targets and budgets on a monthly basis.
- Review achievement of dealer wise target on a monthly and quarterly basis.
3. Market expansion - Strengthen the dealer network by developing new dealer in line with Company Strategy
- Identify new catchment areas within the zone holds the potential for a company outlet.
- Identify and shortlist dealer prospects, screen these prospects and finalize dealers.
- Accountable for the process of ACT approval, layout and design execution, branding activities and finally store opening.
- Participate in activities for showroom opening - show & tell events, plumber visits, joint calls to specifiers etc.
4. Relationship Management - Drive excellent relationship management with dealers and influencers and ensure timely delivery and redressal of complaints
- Plan how to establish and maintain relationships with major dealers and influencers
- Monthly meetings with dealers and architects across the zone to understand their needs with a view of future sales growth
- Plan and ensure implementation of periodic meets with architects, interior designers and plumbers
- Communicate and present to the architects and dealers any new product launches
- Plan and oversee implementation of trade schemes - provide inputs to develop schemes that enable dealers to achieve their targets, brief the schemes to dealers, discuss & monitor their performance
- Drive high-quality servicing of customer relationships across the zone in terms of needs recognition, timely delivery and complaint redressal.
5. Efficient and effective dealer operations - Monitor, guide and support dealers in order to help them achieve their targets
- In monthly visits to the dealer showrooms, inspect adherence to display and design standards; display of new products; branding requirements etc.
- Audit the stock with every dealer at the beginning of the month & take necessary actions to maintain a minimum amount of stock and liquidate discontinued or slow moving SKUs
- Ensure that showroom staff are adequately informed about company products and their features through regular trainings, specific interventions for new product launches etc.
- Pro-actively seek to remedy any issue or risk that the dealer may be facing.
6. Market penetration - Generate new leads and interact directly with end customers to help build secondary sales
- Through influencers - architects, interior designers, identify potential customers and ensure that these leads are followed up by the zonal sales team.
- Ensure necessary follow up actions on major leads generated by the dealers
- Understand requirements of major customers and map company products as well as ensure that efficient after sales services are provided.
- Ensure timely execution of promotional activities in the zone.
- Provide inputs to the HO team to ensure formation of robust intervention plans.
- Ensure quality execution of the plans/ activities, through the zone team.
8. Team Management & People development - Ensure the development, guidance and motivation of subordinates so as to ensure superior performance and employee satisfaction thereby achieving zonal objectives
- Drive the goal setting and review process for subordinates and employees within the zone
- Identify training needs for subordinates and ensure the execution of the required training programs in a timely manner
- Carry out performance assessments and provide feedback to subordinates with a view of improving performance
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Posted By
Posted in
Sales & Marketing
Job Code
734161