Zonal Head - Trade Marketing - FMCG

EDUCATION: MBA - Marketing

INDUSTRY : LIQUOR

Job Description

- Would be managing a portfolio of key brands for South Regional Profit Centre covering the 3 to 4 states

- Framing & executing regional advertising & sales promotional activities for these brands.

- Responsible for Planning annual Marketing Calendar, Budget and Managing the same for region

- Overseeing flawless execution of National Marketing plans in the Region & coordinating with the Sales and Marketing functions.

- Managing product launches / volume estimation / market penetration / MS & generating MIS on a monthly, quarterly and yearly basis.

- Focus on developing trial generation, visibility and imagery (IVT Framework) for the brand basket.

- Conducting training programs for front line sales force & developing vendors for quality output, timely execution and cost efficiency.