Zonal Digital Marketing Manager/Assistant Manager - FMCG

JOB SUMMARY

- Manage and spearhead the Zone to partner with accounts/trade to drive their digital objectives by supporting them in various social and digital media acts.

- Drive digital marketing presence for all PRI brands across on/off-trade partners.

- Adopt new-technology solutions and platforms to improve brands visibility at retail.

- Integrate digital into all Innovation projects to drive product launch, trials, feedback and sales

- Manage and operate National Initiatives / Tools and integration at regional level, in coordination with sales team.

- Work closely in coordination with digital team at corporate office to enable dissemination of paid, owned and earned media across zones.

KEY RESPONSIBILITIES

- Enhance brand awareness within the digital space for all PRI brands; design, build and maintain PRI's social media presence in the Zonal initiatives in accordance with the National Plan.

- Create and drive content with the help of brand team

- Spearhead zonal digital initiatives to drive sales & marketing objectives.

- Ensure prominent digital presence for PRI brands across zonalional on-trade and off-trade partners.

- Drive online activations, scout for online partnerships, CRM and database marketing.

- Plan and execute all digital marketing initiatives, email, social media and display advertising campaigns for respective Zone in line with agreed BDP.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) for respective Zone.

- Prepare and manage digital marketing budget.

- Work towards ensuring every Region marketing initiative has digital plan

- Create framework for measurement of pre and post reach and promotion effectiveness

- Assist central social media team to monitor, listen and respond to user interactions across platforms.

- Assist central paid media team to buy advertisements on Social Media platforms (Facebook, YouTube, etc.)

- Use the social media platforms to effectively reach out to and engage with PRI's consumers in the respective Zone.

- Identify trends and insights and optimize spend and performance based on the insights for respective Zonal Markets.

- Work with Sales IT to design measurement of Digital reach through a tool vs competition