Zonal Category Development Manager - Trade Marketing - FMCG/Mfg

The role holder plays a key role in the conversion of HO Market Development Strategy and agenda into a localized action plan.

Training CMDIs. :

- Percolating the action plan to them, and working with them to ensure delivery of the defined activities.

Field Marketing Modules :

- Ensure implementation of all market development modules in coordination with RM/BM & CMDI including for expectation territories.

- Implementation of corrective actions in persistent expectation territories/products as per HO plan & in consultation with category team

- Provide insights on the effectiveness of current field marketing modules

- Field Marketing Budgets

Engage End Users :

- Pre- Launch & Launch Activities & review:

- Ensure induction of new joinees in CMDI role.

CRM Initiatives :

- Pilot Projects for New/Re-Launch products: