Zonal Business Manager - Manufacturing - East Region

Key Activites & Responsibilities

Sales Infrastructure

- Drive Long Term Network Planning (LNTP) for the zone

- Participate and sign off for appointment of new & special channel partners in the zone

- Carry out market research in the zone with inputs from TLs, TLDs & TLRs and drive increase in customer base

- Provide inputs to the sales teams on products to be pushed to the channel partners

- Evaluate market trends and conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics

- Consistently evaluate market trends and competitor moves to protect existing sales and maximize future sales opportunities

- Participate in the design and review of the Sales plan and PJPs for the zone

BTL Activities

- Prepare marketing strategies for the zone to maximise brand awareness

- Use data and trend analysis to make monthly, quarterly and annual forecasts on marketing budget for the zone

- Plan for the BTL activities to be undertaken for commercial and passenger categories respectively

- Initiate, develop & execute category specific and region specific consumer and dealer promos within the zonal marketing budget

- Liaise with ZM & RM to decide on market schemes and local initiatives