Zolostays - Manager - Digital Marketing

About ZoloStays :

Lines of Business - Co-living, Student Housing, Industrial Housing, BTS, EdTech

Zolo is a Nexus and PE funded, Series-C company which provides fully managed co-living, student housing, industrial housing spaces. Valued at more than $210 mn, we are India's fastest moving technology startup in the co-living and student housing spaces. With an aim to provide a completely hassle-free long term living experience to working professionals as well as students, our living spaces offer all kinds of basic and luxury living amenities.

Our biggest USP for a resident comes from a vibrant resident community, omni channel platform, top notch services such as hygienic and healthy food, furnished rooms, daily housekeeping, seamless internet facilities, hi-tech security and much more - all enabled by technology.

Founded by alumni of IIM, IIT, AIIMS, ISB in 2015, we are currently present in 12 cities - Bangalore, Coimbatore, Pune, Kota, Noida, Gurugram, Delhi, Hyderabad, Mumbai and Chennai and fast expanding to other geographies. We are at a team size of 1500+. Serving approximately 60,000-70,000 customers daily as we speak, we have aggressive growth plans of catering to around 200,000 by the year-end. Yes, that's a 5X growth that Zolo is poised to grow in the current year.

About the Role / Responsibilities :

- We are seeking an exceptionally talented Digital Marketing professional with responsibility to conceptualize and execute digital performance marketing initiatives .

- A Management graduate with 5 -10 years of hands-on experience in advertising, Digital and social media agency. Should have managed Consumer Brands, Service brands, Fashion & Lifestyle, Youth Brands etc.

- A good understanding of social media platforms and mediums, has an unorthodox in approach, have out of the box thinking, go-getter, committed to deadlines.

- You will flex both your analytical skills and your creative muscles. You should be demonstrating your ability to appropriately use one to inform the other.

- You will be responsible for effective measurement of digital and performance marketing initiatives.

- You should be comfortable working with complex challenges, and understand the value of rapid test and learn approaches. Open to a start-up culture, excited about getting in early and rolling up their sleeves to help shape customers' experience of discovering and enjoying our entertainment solutions.

Expectations from role/ KPI :

- Experience in developing and executing brand marketing campaigns

- Brand buzz and campaign management, Social Media Conversations & ORM, SEO and Traffic Manage internal, agency and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential customers

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts

- Present high quality documents to leadership, Reports, calendar and budget management

- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm

- Deliver results with strong bias for action in an ambiguous environment

- Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs.

- Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.