Zolostays - Digital Sales Marketing Head

- Masters degree in marketing or relevant field from Tier 1 or Tier 2 Institute.

- A minimum of 5 years experience in a sales digital marketing role in an Ed Tech Company or a Online B to C Tech Sales Company

- Ability to generate leads with a team which can generate revenue of 8 to 10 Crore a month

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Solid understanding of HTML, CSS, and JavaScript is required.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.

- Brainstorm new and creative growth strategies which are focused on co-living spaces

- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs

- Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROI

- Manage the Social Media, SEO and Content strategy of the business

- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora, and Instagram etc.

- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

- Optimize the budget for paid marketing based on our listings.

- Generate quality leads for our properties and optimize lead capturing funnel

- Drive organic growth of the website and app

- Collaborate with agencies and other vendor partners and work with affiliate partners

- Sync up with the design team and manage mailers - promotion, awareness, offers, etc.

Desired Experience / Background

- Prior experience (6 + years) in generating leads / revenue with the setting up of Google AdWords campaigns and Google Analytics

- Demonstrable experience in leading and managing SEO/SEM, PPC marketing database, email, SMM, Influencer marketing and display advertising

- Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process

- Familiar with HTML/CSS/Javascript

- Excellent communication skills