Zolo Stays - Head - Brand Community & Marketing

About Roles and Responsibilities

- Manage and lead a high performing marketing & community engagement vertical, fostering a culture of growth and development at Zolo, own functions of Demand Generation, Content Strategy, Brand and Growth.

- Build a consumer-centric, lean, frugal and highly effective marketing function to build a differentiated B2C marketing road map on the platform through content and engagement led campaigns/programs.

- Lead offline and online ( later) Marketing programs, Consumer research, PR (Customer Testimonials) and co-marketing programs with Alliance/partner brands.

- Own Annual Marketing Strategy and execution with ROI Metrics in line with Organization goals.

- Know the user, Know the magic and Connect the two is what you would do to drive the community engagement vertical at Zolo to promote branding through community engagement events.

- Lead and drive the Brand Management team to build the Zolo's brand in line with the Brand Promise for customers, local communities and employees

- Conceptualize & execute the integrated marketing campaign to achieve the brand & business goals in the Rural markets.

- Define the Brand's digital identity and collaborate with Digital managers to create cutting edge digital programs.

- Drive integrated marketing plans for demand generation utilizing digital marketing, email marketing, offline events and promotions (ATL and BTL)

Desired Experience / Background:

- 6-8 years- experience in B2C Marketing (Digital+Brand Marketing experience)

- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs.

- Head of Marketing or VP Marketing, preferably at a B2C startup or a well-established E-commerce company

Desired competencies:

- Experience in crafting strategies for all Marketing channels, including Digital, Offline, Advertising, PR, Communications, and Creatives, amongst others

- Planning and driving different ATL, BTL and branding activities

- Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

- Thorough understanding of marketing models, communication and branding strategies and planning frameworks

If you find the role interested please use this link to apply

https://zolostays.recruiterbox.com/jobs/fk0jrgp?source=IIM+Jobs