- Primary responsibility is to facilitate growth, increase sales and engagement by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. - Being part strategist, part creative director, part technology leader, part teacher and our change agent, working within the function and across the company. - Set the direction and strategy across channels and products. - Understand our offerings and the business landscape, Identify new channels, capabilities, creatives to engage customers and drive engagement and user stickiness, Increase app downloads and retention. - Should be well-versed with fundamentals of online marketing, designing digital marketing campaigns from scratch across various mediums & channels. - Deep understanding of test design across multiple channels (Direct Mail, Email, Digital, Social, Mobile) - Reporting, review and optimization of all marketing campaigns; assess against goals (ROI and KPIs); track traffic and conversion rates and provide recommendations and improvements to the proposition. - Spearhead inbound and outbound marketing campaigns and content marketing efforts. - Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization. - Good analytical skills with an ability to drive meaningful actions from large data sets. Identify trends and insights, and optimise spend and performance based on the insights; brainstorm new and creative growth strategies. - Hands on experience with MS Excel, Google analytics and similar tools that aid in analysis and reporting. Desired candidate profile - Minimum 5+ years marketing experience with start-ups, small teams required. - Experience in health & wellness industry is preferred. - Experience working in multiple 3rd party integrated environments is an asset. - Creative and analytical; independent thinker and idea generator Ability to effectively interact with and influence cross functional partners and senior leadership. - Deep understanding of test design across multiple channels (Direct Mail, Email, Digital, Social, Mobile). - Understanding of metrics like conversion rate, visits, click through rate (CTR) required. - Should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams. - High levels of integrity, autonomy, and self-motivation.

Delhi NCR

Zoi Technologies - Chief Marketing Technologiest 

Zoi Technologies - Chief Marketing Technologiest  ,Job Description for Zoi Technologies - Chief Marketing Technologiest  in Zoi Technologies LLP in  Delhi NCR for (5-10) years of experience. Apply Now!

Job Description for Zoi Technologies - Chief Marketing Technologiest  in Zoi Technologies LLP in  Delhi NCR for (5-10) years of experience. Apply Now!