Zingbus - Program Manager - Growth

About the job :

We're looking for a Performance Marketing Ninja with a major focus on growth hacking. In this role, you will plan, set up & execute the demand generation programs to increase pipeline velocity through strategic projects working and Liaoning with all functions like Tech, product & business functions. Project managements skills should be very good with great analytical skills We need an execution-focused team player & self-starter, who is able to think strategically and manage tactical detail, is both creative and analytical and can thrive in a fast-paced environment.

Job Title : Program Manager-Growth

What We Can Offer You

- Young and fast-growing company with a healthy work-life balance

- Great culture based on the following core values

- Courage, Transparency, Ownership, Commitment. Celebration

- Lean structure and no micromanaging. You get to own your work

- The company just turned one so you get a seat on a rocketship that's just taking off!

- High focus on Learning & Development and monetary support for relevant upskilling

What Youll Do :

- Managing all the paid campaigns and find new ways to generate leads at a competitive CAC

- Optimise account & campaign performance through detailed analytics, hypotheses testing, and experimentation

- Optimise landing page experience and funnel to improve conversion rates. Work closely with designers and back-end web developers to execute optimisation tasks, including A/B and multivariate tests

- Use analytics tools like Google Analytics, MoEngage, Mixpanel, Hotjar, etc to capture key site performance metrics to measure, test and improve paid campaign performance

- Compile, review and communicate monthly/quarterly qualitative and quantitative reports on paid marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization

- Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements

- Demonstrate superior technical expertise and organisational capabilities in project and campaign management, market research and commercial awareness

Your Superpowers :

- Minimum 3-4 years of marketing & program management experience with a focus on driving execution of lead generation for net new prospects

- From IIT/top tier institutes

- B2C experience is a plus

- Project management skills of a high level with sharp focus and execution and measurement

- Hands-on experience managing FB/ Google Ads and other campaigns managing against targets

- Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation

- Detail-oriented with exceptional program and project management skills

- Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment

- Excellent oral and written communication skills, self-sufficient in content curation

- Data analysis & metrics driven

- Knowledge of using data tools such as Google Analytics, Mailchimp, marketing automation, CRMs, attribution reporting, and paid campaign reports

- Up to date with the latest trends B2C Marketing

- Expert level knowledge of Google Ads is highly desirable

- Google Ads Certification is a plus