Zingbus - AVP - Marketing

AVP:- Marketing

Your responsibilities include:

- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact. Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts.

- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance.

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive engagement.

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.

- Manage all efforts and goals on organic and digital paid media: Display, Paid Social, App Install, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display

- Have up-to-date knowledge about Facebook's Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.

- Develop platform-wise digital marketing campaigns and content plans

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact.

- Analyse key metrics and tweak strategy as needed.

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners.

Who we are looking for:

- MBA with 7+ years of relevant professional experience with digital media; Google Certified Professional preferred.

- Experience in handling large-scale campaign planning, optimization for both performance and brand impact.

- Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, GA etc.

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on site visits and app installs.

- You are excited by fast paced environments, steep learning curves, and taking on challenges like changing the face of education in India!