Zimmber - Social Media Optimization

We are hiring for SMO Experts with good communication skills and good into writing.

Job Location : Mumbai(Malad)

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities :

The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager.

Clear Objectives:

Set realistic goals. It isn't enough to say you - see- results, they must tie back to your objectives. You- ll never know Social Media ROI without first setting objectives. For example, at Kruse Control, we use five objectives for Facebook marketing:

- Growth of Likes

- Reach

- Engagement

- Leads

- Sales

Great Design :

- Visual content has a lasting effect on us humans. Whether it's your status updates, your landing pages or your Facebook ads, what the audience sees is what they- ll remember. Make sure it's consistent, compelling and gets your point across.

Solid Content Strategy :

- What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a Brand Discovery, which outlines what it is about your business that makes it unique.

- This includes your core values and beliefs, and the reasons people want to buy from YOU. The answers should be in-depth and detailed.

Promotion Strategy :

- You need to continually grow your fan base. Social advertising is a very valuable tool to get your message heard. However, Social ads don't look like the ads you're used to seeing.

- They differ in content, placement and targeting. The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.

Engagement Strategy :

- Your Social Media manager should listen, respond, ask questions and engage with your audience. There should be careful consideration on how he/she responds to organic (non-paid) leads.

- People will ask questions and the Social Media manager should have knowledge and/or experience of the sales process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them.

Requirements :

- 2+ years experience in developing social media programs, preferably for a high tech company or B2B business

- Solid understanding of social media trends, channels and strategies

- Experience using social media tools, e.g., for amplification and analytics

- Strong writing and editing skills

- Excellent time management skills

- Public relations, Marketing, Sales, Community Management experience.